Win-Win-Win Decisions - From The Perspective of Spiral Dynamics

When you realize nothing is lacking, the whole world belongs to you. - Lao Tzu

We know Win-Win-Situations. When we make a business deal or we buy something, it usually is a Win-Win-Deal. We get what we want and the other party gets what it wants too.

We buy something because it is more efficient for us than if we would have made it ourselves. We benefit from efficient mass production. The company usually offers the product at a price where they make a profit too. A classical Win-Win-Situation.

Industry exhaust
The result of our highest wisdom?

From the theory of Spiral Dynamics we know that, in order to deal with future problems and to be successful in the long-run, we have to consider the third "Win". What is the third "Win"?

In the context of business, the third "Win" emerges when at least the whole industry benefits or better yet, the whole economy. But really, the third Win represents a higher level of consideration. It means we have to take into account a larger picture than the immediate people that are involved in the decision. In the long-term, in order to fulfill this third "Win", we will have to take into account the impact on the largest system we can think of. The ecosystem of the earth that supports our very existence.

No longer can we overlook the negative impacts of egotistical Win-Win decisions of the past. To enable the sustainable long-term success of a company, decision-makers will have to take into account the environment that they unquestionably depend on. If we want to develop a society and an economy that is able to support future generations, taking the biggest view possible is necessary.

Otherwise we will have to attribute our failure to survive to our unwillingness to embrace human-psychosocial development past the point of adolescence where we are still unconsciously living from a state of avoiding basic fears and work to compensate for our lack of safety. Which is, at it's core, caused by our false believe in a separated, illusory ego that needs to be defended at all cost to cover up it's inherent emptiness.

One must be deeply aware of the impermanence of the world.  
- Dogen

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